Tagespresso

Tagespresso aims to bring coffee and people together in a social way. Using this as an inspiration, I created an identity that encapsulated the best of those worlds. For a start, the use of cliché coffee imagery has been scrapped in favour of more exciting visuals. The other part of this identity lies in the expressive "tagmojis" - emojis that were made using elements of the logo. Using these elements, the liner of "The World's Most Expressive Coffee" was born. On launch day, 4 different capsule flavours were brought to market.