Wise

Microsite • Digital
A snappy microsite for Wise.
Credits

Client: Wise (Formerly TransferWise)
Art Director/Designer: Amizyo Hairie
Animator: Qian Ling
Copywriter: Joelynn Chin
Agency: Tangent
Year: 2021

About

Wise needed a fun quiz microsite leading up to the launch of their new travel card. The quiz had to be short and snappy for it to be even viable - so the microsite had to rely a lot on animations. A few cuts of the copy later along with new animations, the microsite was born. This microsite was launched in Malaysia along with a "Don't Kena Con" campaign, which means "Don't get conned" in the local slang.

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